Body Scan
BodyScan is a hypothetical new innovative health care service that is launching in Canada - specifically Toronto, Vancouver, and Montreal. The service, a full-body CT scan, can identify and pinpoint current and potential future health concerns. This includes problems such as organ damage, small tumour formation, lymphatic system and abdominal abnormalities.
Main objective: Successfully launch BodyScan in the Canadian market with a focus on positioning them as a leader in preventative measures in healthcare as well as increasing overall awareness of the service.
Secondary objectives:
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Increase awareness of ScanCanada and their new product BodyScan among women aged 45-55 by the end of the launch period in October
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Inform an opinion of safety/reliability with the BodyScan service to ensure the target audience is not skeptical of the procedure
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Gain referrals from key special interest groups for patients to receive a BodyScan when necessary
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Use key influencers to gain new client referrals within the specified market of women aged 45-55