DecoCrate
With the launch of this new decor/lifestyle subscription box, DecoCrate is faced with raising awareness within the target market and building up a database of customers that will be loyal to the brand for years to come. Creating valuable pieces of content that is also shareable for customers is our key to success. By providing accessible pieces of content for our audience, our brand can funnel individuals through the customer journey to eventually make a purchase. Our main sources of content include video, email newsletters, and blog posts.
Objectives
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DecoCrate will build a strong community both internally within the company and externally with customers, stakeholders, and vendors
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Show a 10% increase with comments on blogs within the first 2 months of launch period
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Increase audience on social media by 30% within the first 6 months of launch period
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Increase click-through rates from links on content to 15% within the 2 months of launch period