Lexy Correa

Marks awarded for:

• Overall quality and design of the report.

• Creative tagline and typography developed.

• Consistent use of brand assets throughout the campaign.

• Design mock-ups.

• Overall campaign design, branding, and messaging.

Objective: Given just a logo for use, we were to propose a launch strategy with branding, positioning, and advertising materials to bring a new radio station into the Canadian market.

Solution: To break into the market, Fresh Vibe Radio will focus on big talent at every corner in Canada and how Canadian musicians stay true to their hometown roots.