Lexy Correa

*First overall advertising campaign at the Greg Awards (April 2016). The client's target market, positioning strategy, and other planning elements were all considered along with execution.

Frontenac Cycle is a local business in Kingston wanting to attract more customers to purchase a bike. To differentiate themselves from competitors, we focused on how passionate the owner was about his business and how they take time providing the best service to customers.

Objective: Explore all elements of advertising strategies for the client. Create industry ready content for their business.